About Fabric

Fabric is a health tech company that powers healthcare providers to move faster, work smarter, and deliver better care through its care enablement system. The team obsesses over every patient and provider interaction, seeking to create efficiency by saving seconds at every step in a care journey. These compound time savings enable more and more human care.

The company offers three solutions: In-Person Care Suite, Virtual Care Suite, and Engagement Suite. Leveraging conversational AI and intelligent adaptive interviews, Fabric unifies virtual and in-person care across intake, triage, routing, and treatment while automating workflows for staff. Built by a team of physicians and clinical informaticists, Fabric protocols uphold excellence in care quality while offering omnichannel access for patients. The results enable clinicians to work 2-10 times faster (dependent on setting), decrease call center volume by 30%, decrease emergency room-to-discharge times by 20 minutes, and increase utilization of unfilled visit blocks.

Some of Fabric’s customers include Luminis Health, OSF HealthCare, MUSC Health, and Intermountain. Fabric is backed by General Catalyst, Thrive Capital, GV (Google Ventures), Salesforce Ventures, Vast Ventures, BoxGroup, and Atento Capital, raising $60 Million in the company’s recent series A.

Our values

• Seek the talent around you.
• Listen deeply to solve big challenges.
• Move quickly for good reason.
• Be bold. Be vulnerable.
• Build it like you would for your loved ones.
• Celebrate the wins, no matter how small.

About the role

It is an exciting time for the Fabric Team. The company has a broad product portfolio that builds an end-to-end care experience benefiting patients and providers, with more under development. We are looking for a purpose-driven, ambitious, and performance-oriented Director of Product Marketing to help us fulfill our mission to power boundless care through seamless, intuitive experiences.

As the Director of Product Marketing, you will lead the development and execution of comprehensive go-to-market strategies, product positioning, and messaging that differentiate our SaaS products in a competitive landscape. Your responsibilities will include building a Product Marketing function, developing and validating value propositions, and collaborating with Product Management and Marketing teams to plan and execute successful product launches and positioning.

What you'll do

• Collaborate with cross-functional teams, including Product Management, Design, Customer Success, and Sales, to develop and validate value propositions, messaging, and proof points that resonate with target audiences.
• Lead the planning and execution of comprehensive go-to-market strategies for new product launches and feature releases.
• Translate complex technical features and capabilities into compelling customer-facing communications, including website content, sales collateral, product documentation, and educational resources.
• Conduct thorough win/loss analysis to identify key insights and actionable recommendations for product improvements, sales messaging optimization, and market expansion opportunities.
• Own end-to-end product launches, from planning and coordination to execution and post-launch analysis.
• Lead the development of go-to-market plans and messaging strategies, identifying target customer segments, ICPs, positioning strategies, and competitive differentiation points. Monitor market trends, customer needs, and competitor activities to refine marketing strategies and tactics.
• Manage the creation of sales and marketing materials to support internal teams and promote our products externally. Develop compelling sales presentations, case studies, whitepapers, and other collateral to showcase product value and drive customer engagement.
• Foster strong relationships with key stakeholders, including customers, partners, industry analysts, and internal executives.
• Stay abreast of industry developments, emerging technologies, and best-in-class marketing practices to inform strategy development and execution.
• Collaborate with the Marketing Leadership Team to align product marketing initiatives with overall marketing objectives and business goals.

Qualifications

• 7 years of experience in product marketing at a Director or Manager level, preferably in SaaS healthcare technology with a product-first go-to-market approach.
• Proven track record of leading high-performing teams in fast-growing companies. Managerial skills with a track record in developing teams.
• Demonstrated experience in successfully rolling out product go-to-market strategies.
• Ability to turn analysis into actionable insights and clear recommendations.
• Passion for user education, research, content, and business development.
• Experience in successful stakeholder and project management.
• Proficiency with marketing and product analytics tech stack tools.
• Superb stakeholder management and cross-functional collaboration skills.
• Proven track record of taking strategic decisions and successfully executing them in a fast-moving environment.
• Ability to execute cross-functionally with sales, marketing, and product teams.
• Experience in developing sales and marketing presentations and collateral.